Naturein™ Wheat PeptidesThe clean & natural alternative for hair conditioning

#INCI CHINA IECIC
#VEGAN

Obtained from 100% French origin locally-sourced wheat and crafted by green fractionation, Naturein™ Wheat Peptides is a clean and sustainable alternative to cationic guar, a key specific detangling ingredient for hair care.
Clinical tests show that 3% of the wheat peptides extract significantly improved (+20%) the detangling on wet hair (versus +15% with 0.3% cationic guar).
In addition, it significantly improves (+22%) the combing and smoothness of dry hair (versus 5% with 0.3% cationic guar). 
 

Our related marketing concept(s)

S3D® Solid'Hair

MEU.hair

Discover them all

Centella CAST

Uncover our universal remodeling partner by Givaudan Active Beauty! From Nature backed by science.

Discover

Cristalhyal™ e‑Perfection, the clay‑vectorised HA for skin perfectness

The new powerful HA for triple action: smoothing, hydrating & mattifying!

Discover

Patchoul'Up™, the scalp dry flakes eraser and self‑confidence enhancer

From upcycling to well-being, enjoy the new ally for hair & scalp !

Discover

Neoporyl™, the next‑gen pore therapist

Givaudan Active Beauty unveils the new active offering a solution to #porexia!

Discover

Follow us on instagram